Frankenstein Burger

For Halloween, McDonald’s and Leo Italia turned the app into a digital laboratory inspired by 1930s horror films. Drawing on the #McHack trend, the experience invited people to combine two menu favourites and bring an original creation to life.

Amid sparks and smoking test tubes, the Frankenstein Burger Lab used AI to generate more than 50 combinations, each ready to be named and shared. Customers could then order the two burgers and assemble their creation.

I worked on part of the interface and content animations, as well as the project’s case study.