BONNI
Art direction.
Motion design.
Generative AI.
Two futures.
One choice.
IREN · Art direction · 2024
Form.
Rhythm. Vision.
I create identities and moving images, bringing art direction, motion and technology together to give ideas form.
Explore the workSelected
work.
Identities, campaigns and stories.
From concept to final frame.
IREN
The Tarot of the Future
Art direction · Activation
The Bloody Beetroots + JET
My Name Is Thunder
Motion design · Lyric video
McDonald’s
Crispy True Icons
Art direction · Motion design
Croce Rossa Italiana
A thousand faces of hope
Art direction · Video post-production
IREN
The Climate Change Masterpieces
Art direction · Campaign
Leo Burnett
Leo Tools
Art direction · Motion design
McDonald’s
Double Burger BBQ
Campaign · Motion design
IBI
Internazionali BNL d’Italia
Video and animation
Deejay TV
Almost True
Animation art direction · Editing
Archive
More work
Campaigns, identities and moving images
Behind the images,
a point of view.
I’m Paolo Bonizzi, a motion designer and art director based in Milan.
Since 2010, I have worked at Leo Burnett for international brands, creating visual identities, activations, interactive installations and consumer engagement experiences. Today, I integrate generative AI into my creative process, from concept to production.
My experience CV · PDFThe next idea starts with a conversation.