INTESA SANPAOLO
Intesa Sanpaolo Tower

The project
A vertical journey through a new landmark for Turin.
For the opening of the Intesa Sanpaolo Tower, Leo Burnett created a multimedia narrative of the building, from the institutional film to an immersive LED-wall installation on the 36th floor. Together with Giovanni Duò, I developed the concept, film and installation, as well as supporting activities for children. I created part of the animation, joined the institutional-film shoot and supervised drone filming, compositing and the installation’s final output. Result: more than 6,000 visitors during the opening events.
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Gallery
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Vertical journey
The next idea starts with a conversation.