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INTESA SANPAOLO

Intesa Sanpaolo Tower

Year2015

DisciplineArt direction · Multimedia installation

AgencyLeo Mice · Gruppo Publicis

The project

A vertical journey through a new landmark for Turin.

For the opening of the Intesa Sanpaolo Tower, Leo Burnett created a multimedia narrative of the building, from the institutional film to an immersive LED-wall installation on the 36th floor. Together with Giovanni Duò, I developed the concept, film and installation, as well as supporting activities for children. I created part of the animation, joined the institutional-film shoot and supervised drone filming, compositing and the installation’s final output. Result: more than 6,000 visitors during the opening events.

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