← Selected work

IBI

Internazionali BNL d’Italia

Year2019

DisciplineVideo and animation

AgencyLeo Burnett Italia

Internazionali BNL d’Italia — Centre Court
Internazionali BNL d’Italia — Centre Court

The project

Rome and tennis become an identity in constant motion.

In 2019, Leo Burnett created a movement-led integrated identity for the Internazionali BNL d’Italia: tennis meets Rome in the Rome-More concept, applied across tournament communications and the Foro Italico. I was not involved in the concept or static identity design. Together with Giovanni Duò, I co-created the video and animation assets for the brand film, motion identity, venue, social, digital and TV.

01

Campaign & applications

Rome More — identity key visual
Typography and colour system
Campaign poster
Dimensional identity
Editorial application
Foro Italico venue branding
Event badges
On-site signage
Tennis action
Rome metro poster
Rome metro application
Press campaign
Venue and court
Event cap
Daily content and player standee
Social content system
Centre Court
02

Brand film

Brand film
Next projectAlmost True

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