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McDONALD’S

Salvaeuro logo animation

Year2024–2026

DisciplineArt direction · Motion design

AgencyLeo Burnett Italia

The project

Salva Euro is a recurring McDonald’s promotion activated several times throughout the year. Under Anita Monfardin’s art direction, since 2024 I have developed the logo animation and animated elements that progressively expand the campaign system. The project continued through 2026 with new content and adaptations.

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