THE BLOODY BEETROOTS + JET
My Name Is Thunder
The project
A rock identity translated into rhythm, typography and animation.
For the release of My Name Is Thunder, a collaboration between The Bloody Beetroots and JET, Carosello Lab developed an identity spanning the single, album and world tour. I worked primarily on animation while also contributing to the project’s art direction. My work covered the official lyric video, also adapted into the rock version for JET, and the teaser.
The video has exceeded 1.8 million views and became the artist’s most-viewed video on YouTube.
It also appears as a preview on Spotify, where the track has surpassed 13 million streams.
Official video
Motion study
Single Launch
A teaser offered a first look at the new mask, introducing the photographic and visual style that accompanied the launch of the new single and the European tour, followed by the release of the new album.
Rock version
For the release of the rock version of the song, the video was adapted using JET’s colours.
The next idea starts with a conversation.