CROCE ROSSA ITALIANA
A thousand faces of hope
The project
A thousand faces, together, give hope a face.
During the Covid-19 emergency, the Italian Red Cross portrayed the strength of a community of volunteers, donors and supporters. Together with Fabio Lettieri, I worked on the art direction of the full campaign. I directly developed the TV film, print, digital OOH and adaptations; the radio execution was handled by Anna Meneguzzo and Caterina Berti. I personally completed the film’s editing, compositing and motion graphics, while supervising the final colour grade.
01
Film
02
Digital out-of-home
Digital shelters and displays brought the campaign’s faces into public spaces across several Italian cities.
The next idea starts with a conversation.