Double Burger BBQ

The arrival of summer brings a desire for freedom, even when everyday life keeps us trapped in the usual routine. With its barbecue sauce, Double Burger BBQ evokes the season’s long-awaited barbecues with friends. The idea follows naturally: whatever people say, everyone hears only “BBQ”. The catchphrase “Did you say BBQ?” makes that call memorable. I joined during development and execution of the motion and social system, creating the logo animation and animated TVC elements, as well as social, in-store video and digital OOH adaptations.