The Tarot of the Future

For the 36th Turin Book Fair, Iren and Leo Burnett reinterpreted the 22 Major Arcana, showing two alternative futures on each card: one sustainable and one dystopian. I developed the complete deck and film, focusing on art direction for both the cards and the video, and supervising the shoot and case study film. Melissa Longa worked alongside me on the project’s art direction; Giorgia Carozzi developed the copy.

Results: more than 3,000 decks distributed, over 700 daily stand visits, more than 1,000 tarot readings and +50% user-generated content.