McDONALD’S
McCafé — Dove è bello ritrovarsi
The project
Everyday encounters come alive through illustration and motion.
For the Dove è bello ritrovarsi social campaign, McCafé created an illustrated world of breakfasts, breaks and shared conversations. Working from Nico189’s illustrations, I led the motion art direction and animated the complete system across the different social formats.
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Social content
The next idea starts with a conversation.