PLENITUDE × OLIMPIA MILANO
We have the energy to win
The project
A proprietary system turning results and sponsorship into communication.
Plenitude needed a recognisable visual language to communicate both Olimpia Milan’s results and its partnership with the team. I designed the static and motion identity and led art direction, motion design and video production. The system uses torn paper, layered imagery, gestural marks and contrasting green and red across print and video content.
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Visual system 01
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Motion studies
The next idea starts with a conversation.